Moonrock Labs

MOONROCK LABS

The team at Moonrock Labs has specialized in game design & development for a decade, building some of the most influential gamemodes within Minecraft. Members of our team helped develop the largest modpack on Minecraft, “Pixelmon” (1B+ Downloads), with specialities in Java, Lua, C++, HTML, Python, and Unreal Engine. The team consists of over 100 staff, including 32 developers, a wide range of creative managers, builders, sound engineers, & graphic designers. By taking a community and content creator first approach, we are able to design games and events which are both enjoyable to play and watch, increasing the conversion rates on seamlessly crafted brand integrations.

MOONROCK LABS

The team at Moonrock Labs has specialized in game design & development for a decade, building some of the most influential gamemodes within Minecraft. Members of our team helped develop the largest modpack on Minecraft, “Pixelmon” (1B+ Downloads), with specialities in Java, Lua, C++, HTML, Python, and Unreal Engine. The team consists of over 100 staff, including 32 developers, a wide range of creative managers, builders, sound engineers, & graphic designers. By taking a community and content creator first approach, we are able to design games and events which are both enjoyable to play and watch, increasing the conversion rates on seamlessly crafted brand integrations.

WHAT IS FORTNITE?

Fortnite is one of the most popular shooter games created, with creative tools built on Unreal Engine that allow creators to build fully immersive and branded activations.

4M+

Concurrent
Players in 2023

85%

of Players
Aged 18-35

400M+

Total Registered
Players

30M+

Daily
Active Users

WHAT IS FORTNITE?

Fortnite is one of the most popular shooter games created, with creative tools built on Unreal Engine that allow creators to build fully immersive and branded activations.

4M+

Concurrent
Players in 2023

85%

of Players
Aged 18-35

400M+

Total Registered
Players

30M+

Daily
Active Users

Fanta Battle Royale

Fanta’s Battle Royale was a 50 person battle royale gamemode commissioned by CocaCola Chile. The map consisted of builds, architecture, 3D models, signs, and billboards focused around Fanta’s flavors and colors. 3D models of Fanta bottles were scattered throughout the map, with fresh fruits models tailored to each flavor being placed in the vicinity. Accompanying foods such as hamburgers & tacos were also built around the map, to highlight that Fanta can be accompanied by any type of food. The experienced reached 400,000 people, featuring 20,000 organic interactions on social media.

+2.500

Registered players

+120.000

Organic interactions

+400.000

People reached

$1.500

Prize pool

Fanta Battle Royale

Fanta’s Battle Royale was a 50 person battle royale gamemode commissioned by CocaCola Chile. The map consisted of builds, architecture, 3D models, signs, and billboards focused around Fanta’s flavors and colors. 3D models of Fanta bottles were scattered throughout the map, with fresh fruits models tailored to each flavor being placed in the vicinity. Accompanying foods such as hamburgers & tacos were also built around the map, to highlight that Fanta can be accompanied by any type of food. The experienced reached 400,000 people, featuring 20,000 organic interactions on social media.

+2.500

Registered players

+120.000

Organic interactions

+400.000

People reached

$1.500

Prize pool

Burger King
Race Track

Burger King of Chile comissioned an ingame experience featuring ingame locations built around an immersive race track. The map featured Billboards and logos consisting of Burger King’s most beloved products. Burgers, fries, and condiments are featured around the race track, with the center of the map being a massive “Whopper” that players race through before reaching the finish line. Speed boosts and obstacles to drive around are placed to enhance the experience of the players.

Burger King
Race Track

Burger King of Chile comissioned an ingame experience featuring ingame locations built around an immersive race track. The map featured Billboards and logos consisting of Burger King’s most beloved products. Burgers, fries, and condiments are featured around the race track, with the center of the map being a massive “Whopper” that players race through before reaching the finish line. Speed boosts and obstacles to drive around are placed to enhance the experience of the players.

Bank of Chile’s
National Solidarity
Crusade

The Bank of Chile commissioned an ingame bank experience, broadcasted by Teledon for the national solidarity crusade. The map consisted of a digital bank location, set in a cityscape surrounded by four biomes; snowy, desert, jungle, & forest. Players solved puzzles and explored the bank and map to collect and deposit gold coins to an ingame ATM or Bank teller. At every 10,000 gold coins collected on the map, the bank Bank of Chile donated money to the organization.

Bank of Chile’s
National Solidarity
Crusade

The Bank of Chile commissioned an ingame bank experience, broadcasted by Teledon for the national solidarity crusade. The map consisted of a digital bank location, set in a cityscape surrounded by four biomes; snowy, desert, jungle, & forest. Players solved puzzles and explored the bank and map to collect and deposit gold coins to an ingame ATM or Bank teller. At every 10,000 gold coins collected on the map, the bank Bank of Chile donated money to the organization.

What is Roblox?

Roblox is a sandbox-based game engine that allows creators to develop the most intuitive and engaging activations, experiences, and events.

43.2M

Daily active users

67%

Of players
below age 18

230M

Registered users

1.6M

Concurrent
Players

What is Roblox?

Roblox is a sandbox-based game engine that allows creators to develop the most intuitive and engaging activations, experiences, and events.

43.2M

Daily active users

230M

Registered users

67%

Of players
below age 18

1.6M

Concurrent
Players

Thief Simulator

Thief Simulator allows players to simulate the life of a thief by stealing treasure, goods, and precious items.

1.399

Registered players

108.648

Upvotes

+40.2M

Visits

270.352

Favorites

Thief Simulator

Thief Simulator allows players to simulate the life of a thief by stealing treasure, goods, and precious items.

1.399

Registered players

108.648

Upvotes

40.285.973

Visits

270.352

Favorites

Restaurant Tycoon 2

Become a 5 star chief and start your own Restaurant. Hire staff, feed customers, and customize your menu to become the most beloved Restaurant in the world.

10.102

Active players

873.2M+

Visits

3.114.444

Favorites

Restaurant Tycoon 2

Become a 5 star chief and start your own Restaurant. Hire staff, feed customers, and customize your menu to become the most beloved Restaurant in the world.

10.102

Active players

873.2M+

Visits

3.114.444

Favorites

Macy’s Roblox
Activation

Shop till you drop in the exclusive Macy’s Roblox world. Create your own store, play freeze tag in a Macy’s shopping center, and wear Macy’s exclusive cosmetics.

10.102

Active players

10.5M

Projected Players*

2.5M

Projected Favorites*

* Numbers are projected for first 120 days of launch

Macy’s Roblox
Activation

Shop till you drop in the exclusive Macy’s Roblox world. Create your own store, play freeze tag in a Macy’s shopping center, and wear Macy’s exclusive cosmetics.

10.102

Active players

10.5M

Projected Players*

2.5M

Projected Favorites*

* Numbers are projected for first 120 days of launch

WHAT IS
MINECRAFT?

Minecraft is an open world sandbox game that allows players to experience an infinite amount of outcomes.

5.7M

Concurrent
Players in 2023

24 yr

Average Age
Demographic

600M

Game Copies
Sold

969K+

Concurrent
Players

WHAT IS
MINECRAFT?

Minecraft is an open world sandbox game that allows players to experience an infinite amount of outcomes.

5.7M

Concurrent
Players in 2023

24 yr

Average Age
Demographic

600M

Game Copies
Sold

969K+

Concurrent
Players

Twitch Rivals:
Ringcraft ft. TheGrefg

A Lord of the Rings insspired event that will take players through the journey that the characters in the new Amazon Prime Lord of the Rings went through.

With 3.5M unique viewers and a 440K live viewer average, this 3-day event was so sucessful that LOTR booked us for a follow-up event series.

3.5M

Unique viewers

440K

AVG live viewers

Twitch Rivals:
Ringcraft ft. TheGrefg

A Lord of the Rings insspired event that will take players through the journey that the characters in the new Amazon Prime Lord of the Rings went through.

With 3.5M unique viewers and a 440K live viewer average, this 3-day event was so sucessful that LOTR booked us for a follow-up event series.

3.5M

Unique viewers

440K

AVG live viewers

MCL at TwitchCon
San Diego

The Minecraft Competition League was the first real look at to what a competitive Minecraft series would look like. This event was the main show for the TwitchCon San Diego Conference. With Over 1M VOD views after 48 hours of the live broadcast and a massive social media reach, this event has garnered the attention of some of the biggest Esports teams including FaZE Clan, OTK, and many more.

1M+

VOD views after 48 hours

41K

AVG Live Viewers

 

MCL at TwitchCon
San Diego

The Minecraft Competition League was the first real look at to what a competitive Minecraft series would look like. This event was the main show for the TwitchCon San Diego Conference. With Over 1M VOD views after 48 hours of the live broadcast and a massive social media reach, this event has garnered the attention of some of the biggest Esports teams including FaZE Clan, OTK, and many more.

1M+

VOD views after 48 hours

41K

AVG Live Viewers

 

Minecraft Ultimate
Hunger Games

Minecraft Ultimate raised 250k+ for charity over its several iteration and events. This event was played by some of its prolific content creators and is still to this day requested by some of the most known creators in the scene.

$250K+

raised for charity over several events

256K

AVG Live viewers

Minecraft Ultimate
Hunger Games

Minecraft Ultimate raised 250k+ for charity over its several iteration and events. This event was played by some of its prolific content creators and is still to this day requested by some of the most known creators in the scene.

$250K+

raised for charity over several events

256K

AVG Live viewers

In addition to creating community-first virtual experiences inside the most popular Metaverses in the world today

Moonrock Labs can help
drive engagement through
real-world experiences.

  • Custom activations at big events like San Diego Comic Con, VidCon, TwitchCon and SXSW

  • Online tournaments and virtual events

  • Social media marketing plans and support

  • Website and web page creation and content marketing

  • Full influencer campaigns

  • Custom media and social media marketing plans

In addition to creating community-first virtual experiences inside the most popular Metaverses in the world today

Moonrock Labs can help
drive engagement through
real-world experiences.

  • Custom activations at big events like San Diego Comic Con, VidCon, TwitchCon and SXSW

  • Online tournaments and virtual events

  • Social media marketing plans and support

  • Website and web page creation and content marketing

  • Full influencer campaigns

  • Custom media and social media marketing plans

Thank You.

Please contact John Gaudosi at jg@moonrockagency.com for more information