I spent 25 years covering the global video game industry for international print, online and television outlets for millions of readers and viewers for both the business and consumer media outlets.. I now utilize this knowledge for marketing, consulting and custom writing content within the video game industry. Over the last decade of my journalism career I focused on the production of video content for online syndication.
I co-founded Greenlit Content LLC, which we grew from four to 40 employees in four years and sold to RekTGlobal, Inc. in 2019, earning our investors an 8x exit. We helped companies market to esports and gaming fans across Millennial and Gen Z audiences, including a network of over 100 million gamers. We handled everything from custom websites to social media marketing to video and editorial content covering all aspects of gaming and esports.
I’m currently co-founder of Moonrock Agency, which was launched as a 2.0 marketing agency designed to help gaming companies of all shapes and sizes, including those utilizing blockchain, crypto and NFT technologies. Moonrock is currently working with brands like Amazon Prime Gaming, Red Bull Media House, Square Enix, Sony PlayStation, Microsoft, Neon, HiDef, Vs. Evil, Skydance, Skybound Games and Rogue Games.
Co-Founder Moonrock Labs
Twenty years in the gaming industry, a lot longer as a gamer, John Benyamine has led creative teams and efforts at a number of companies before helping establish Moonrock Labs. An avid gamer, John is very interested in bringing brands into the gaming world in authentic and real ways.
Director of Moonrock Labs
My name is Noah Barskiy, Director of Moonrock Labs. My decade-long background in game development, broadcasting, and esports has led me to the forefront of gaming activations and influencer collaborations.
COO of Moonrock Labs
My name is Jordan Baker and I am the COO of Moonrock Labs. I have over a decade of operational and marketing experience that spans the music, gaming, and tech spaces.
CCO of Moonrock Labs
My name is Krishna Singh, and I am the CCO of Moonrock Labs. I have a decade long of experience creating Minecraft video content, along with a traditional finance background. This allows me to create innovative brand collaborations that players & streamers enjoy while meeting brand KPIs and budgets.
Strategic Sales & Partnerships Executive
Amanda Solomon is an accomplished sales and partnership executive with a proven track record in sales, business development, strategic development, influencer marketing and partnerships since 2009.
Specializing in Gaming and Esports, Amanda has driven brand integration, influencer marketing campaigns, and talent partnerships with companies like Epic Games, OnePlus, and Gucci. Amanda utilizes her platform and fierce spirit to advocate for women, LGBTQIA+, and BIPOC individuals in gaming and Esports communities. Amanda received her undergraduate degree in Marketing from San Diego State University and she received an MBA in Marketing from Chapman University.
She has an Accounting degree from the University of California, Los Angeles, and is currently completing her Master of Studies in Entertainment Law from the University of Southern California.
Alice is a data scientist with a background in biology and public health, as well as gaming.
After working several years in the federal government as a computational toxicologist, she entered the private industry, while also transitioning away from her time as a League of Legends streamer. As a private consultant, she has provided statistical support for new drug development companies, co-authored FDA product submissions, and continues to interface biomedical teams with marketing resources.
Along with her role at Moonrock, Alice is completing her doctorate in Neuroinformatics, with research centered on AI-informed prediction of surgical outcomes. Her favorite recent personal project involved designing a forecasting algorithm to predict turnip prices in the game Animal Crossing: New Horizons.
Head of Marketing – LATAM
I’ve been working in the Brazilian and Latin American games industries for the past 25 years, most of that as a video games journalist, including my time helming UOL Jogos, one of the largest Brazilian game sites.
In 2018, I decided it was time to take my experience and jump over the fence into PR and Content Creation, so I started Theogames.
We’re now one of the biggest games PR agencies in Brazil and Latin America and we have been fortunate enough to work with some fantastic global and a wide variety of indie game developers and publishers.
Social Media Manager
Tim aspires to be the definition of “if you set your mind to it, you can do anything”.
His primary background has been as a self-taught manufacturing engineer where he’s worked in the automotive safety field, the surgical tools field, and most recently in aerospace for SpaceX. He’s also seen stints on the road playing in a few touring bands and managing their social media accounts while on the road. Most recently though, he’s been switching his focus to another life-long passion: gaming.
For a year and a half now, he has been a part of the social media strategy and voice on Twitter for a few companies within gaming including non-profits, agencies, and even TTRPG games. He now brings this experience and his “jump in feet first” attitude to Moonrock.
Kai Cerbana is a dedicated Project Coordinator with experience in a variety of industries. Born and raised in Seattle, Kai was a management strategy consultant for 3 years, helping clients to find efficiencies and optimize their marketing efforts. His client base ranged from Fortune 200 technology companies to local non-profits, and everything in between.
Starting in 2020, Kai left his consulting role to pursue a full-time career as a content creator and streamer. Utilizing his experience as a consultant and hard work, Kai has experienced a multitude of successes, while bringing his culture and love for people to his community. Through content creation, he has worked with brands such as Twitch, EA, Respawn, BenQ, and many others.
Kai joined Moonrock to work with some of the industry’s top professionals and gain experience in the thriving gaming industry. He strives to bring creativity, excellence, and out-of-the-box thinking to all clients and projects he works with.